Inaugural lecture University of Twente
(...) Employees are becoming increasingly aware that their economic appeal depends primarily on the power of knowledge productivity. They will tempt each other and the surroundings they select to cultivate these competencies. This temptation does not result from power, coercion, status or position. Instead, it arises from the perceived need to work, design and learn together. This process is not automatic. Temptation is inviting rather than imposing. Such competence encourages reciprocal attractiveness and makes judicious use of the energy contained in everybody’s passion.